Summary In this episode, Louis shares how to effectively monetize and scale your newsletter business. He also talks about diversifying revenue streams beyond ads and subscriptions, calculating lifetime subscriber value, and aggressive paid acquisition tactics used by the largest newsletters. Key Timestamps 00:27 – Intro to Louis Nicholls and Spark Loop 02:45 – Louis talks
Hear from the best newsletter operators in the business on how to monetize, grow and run your newsletters.
Latest podcast episodes
Summary In this episode, Naomi provides insights into Invoice2go’s efforts to grow their newsletter program. She shares learnings from experiments with segmenting their audience and testing different approaches, as well as the real-world limitations and challenges in executing tests and getting buy-in. Key Timestamps 00:53 – Naomi discusses her role at Invoice2go and the goals
Summary In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company’s 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that
Summary In this episode, Dan Oshinsky shares his insights on proven growth tactics for publishers and content creators. He breaks down strategies that work at different stages, from just starting out to having over 1 million subscribers. Dan provides tips on optimizing signup forms, using lead magnets, referral programs, contests, earned media, paid acquisition, and
Summary In this episode, Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform. Key timestamps 00:25 – Who is Saeedreza Abbaspour? 01:24 – Discussion on optimizing the customer acquisition funnel for an existing site with 100k subscribers with a goal of reaching
Summary In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships. Key timestamps: 1:41 – The
In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership. Key timestamps: 0:30 – Who is Cedric Chin? 1:45 – What is Commoncog about? 9:59 –
In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation.
Summary This is a trailer for the launch of our new podcast called Sticky from Newsletter Glue. Sticky will feature interviews with newsletter experts on topics like growth, paywalls, and deliverability. The goal is to provide actionable advice to help media companies and newsrooms build successful newsletters. New episodes will be released weekly every Tuesday
Meet your host
Lesley Sim is the co-founder of Newsletter Glue - a tool that enables publishers to write and send newsletters using the WordPress editor. Publishers say they save 1-2 hours per newsletter and have 10-xed their site traffic.
By day, she works and interacts with hundreds of publishers, operators, product managers, developers, agency owners, and designers across the newsletter industry.
By night, she interviews these very same people and gets them to share their hard won experience and insights with you on this podcast.
Brought to you by Newsletter Glue
Here's everything you need to know about Newsletter Glue in a quick Q&A format:
What is Newsletter Glue?
Newsletter Glue is a WordPress plugin that connects your existing ESP to WordPress. From there, you can build and publish your newsletters using the regular WordPress block editor.
Who is it for and how does it help them?
Newsletter Glue is for medium to large publishers looking to consolidate their newsletter operations into WordPress.
We save publishing teams 1-2 hours per newsletter - a big deal if you're sending multiple newsletters per week.
With us, your newsletter archives natively live in WordPress, meaning you can apply SEO and subscription best practices to grow your audience and revenue.
Will Newsletter Glue work for my organization?
Let's find out! Book a call with me, Lesley Sim. We'll chat about your newsletter operations and determine whether Newsletter Glue is the right fit for you.
And if it isn't, I'm more than happy to recommend alternatives. :)