Hear from the best newsletter operators in the business on how to monetize, grow and run your newsletters.

Latest podcast episodes

September 19, 2023

Summary In this episode, Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform. Key timestamps 00:25 – Who is Saeedreza Abbaspour? 01:24 – Discussion on optimizing the customer acquisition funnel for an existing site with 100k subscribers with a goal of reaching

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September 12, 2023

Summary In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships. Key timestamps: 1:41 – The

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September 5, 2023

In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership. Key timestamps: 0:30 – Who is Cedric Chin? 1:45 – What is Commoncog about? 9:59 –

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August 21, 2023

Summary This is a trailer for the launch of our new podcast called Sticky from Newsletter Glue. Sticky will feature interviews with newsletter experts on topics like growth, paywalls, and deliverability. The goal is to provide actionable advice to help media companies and newsrooms build successful newsletters. New episodes will be released weekly every Tuesday

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Meet your host

Lesley Sim is the co-founder of Newsletter Glue - a tool that enables publishers to write and send newsletters using the WordPress editor. Publishers say they save 1-2 hours per newsletter and have 10-xed their site traffic.

By day, she works and interacts with hundreds of publishers, operators, product managers, developers, agency owners, and designers across the newsletter industry.

By night, she interviews these very same people and gets them to share their hard won experience and insights with you on this podcast.

Brought to you by Newsletter Glue

Here's everything you need to know about Newsletter Glue in a quick Q&A format:

What is Newsletter Glue?

Newsletter Glue is a WordPress plugin that connects your existing ESP to WordPress. From there, you can build and publish your newsletters using the regular WordPress block editor.

Who is it for and how does it help them?

Newsletter Glue is for medium to large publishers looking to consolidate their newsletter operations into WordPress.

We save publishing teams 1-2 hours per newsletter - a big deal if you're sending multiple newsletters per week.

With us, your newsletter archives natively live in WordPress, meaning you can apply SEO and subscription best practices to grow your audience and revenue.

Will Newsletter Glue work for  my organization?

Let's find out! Book a call with me, Lesley Sim. We'll chat about your newsletter operations and determine whether Newsletter Glue is the right fit for you.

And if it isn't, I'm more than happy to recommend alternatives. :)

Wanna get in touch?

Whether it's feedback, questions or a podcast guest recommendation, feel free to contact us.